Welcome!

Lolcows: The Internet’s Never-Ending Tragedy is the world’s first book on the subject of internet lolcows.

Don't know what a lolcow is? Welcome to a new and unique genre of internet entertainment. Lolcows: The Internet’s Never-Ending Tragedy is the first book to explore this uniquely modern phenomenon in depth.

A lolcow is someone endlessly baited or tricked into responding to trolls thereby “milking” them for amusing reactions. Once targeted, escape is rare.

Behind the memes and mockery lies a darker truth: audience manipulation, emotional breakdowns, public humiliations, drug use, shameless grifting, lies, and often financial ruin—played out in real time before a global audience.

These are not fictional villains or scripted characters. They are real people whose rise and fall mirrors classic tragedy, amplified by the internet’s endless memory and appetite for spectacle.